Search Engine Land’s SEO Periodic Table

Search engine optimization (SEO) may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors or “signals.” SEO is about ensuring your content generates the right type of signals.

Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO Factors has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy.

And this year we’ve expanded our Periodic Table even further to encompass even more in SEO. Along with the regular annual updates of individual elements, we’ve made some major changes and added a new Niches section. While the overall SEO Periodic Table gives you an idea of the overarching best practices, the Niches section focuses on the nuances of SEO for three new areas: Local, Publishing and Ecommerce.

You’ll learn about...
  • Success factors key to a holistic SEO strategy
  • Toxins that are detrimental to a healthy search ecosystem
  • In-depth information about 3 SEO niches new to our 2021 table

This table is the ultimate guide to success factors, toxins and traps that will help you drive more traffic to your online properties by getting your websites where they belong: to the top of search results.

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